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HOLIDAY SPIRIT, WITH A POLISH TWIST.

Christmas commercials have a way of making people sentimental. Visionworks account manager Mr. Write remembers his mother weeping like a widow at those simple Folgers commercials from yesteryear, where Mom wakes up to find adult son sipping a hot cup of brew on Christmas morning. In that same spirit, this fantastic holiday spot is Polish, and polished. Allegro, which is basically Polands answer to eBay, tells the story of an old man learning to speak English, for reasons unclear until the very end. Chances are youll be watching the final frames through tear-rimmed eyelids. Enjoy!

Proctor & Gamble wins gold

With the 2016 Summer Olympics in Rio about three months away, Proctor & Gamble unveiled a gripping advertisement that traces the roots of athletes' strength to their mothers. The stunning visuals and international flavor of the piece clutches you from the first frame and refuses to let go, making this one of the most inspiring Olympics-slash-Mother's Day ads we can remember. Even if you don't care to spend a second watching the Games, chances are you'll find yourself choking back tears caused by this beautiful ad.

Google turns on the waterworks

Something happens to us when we become parents. Everything takes on a different meaning, and suddenly benign things like Clorox bleach commercials and well-timed Adele songs can turn the hardest of men into blubbering babies. This Google commercial from 2012 never ceases to tighten the throat and sting the eyes.

Weird Old Spice ad smells funky

Taste is subjective. Is smell? One thing is certain: this Old Spice ad is flagrantly fragrant. Making fun of yesteryear fashion and feel is usually funny, and we think this spot nails it.

A question that comes up often in the brainstorming rooms ofmarketing firms is: what sets this company, business or individual apart? The team at Old Spice decided years ago to start at ridiculous and go from there. Where they end up, nobody knows, but it's proving to be a fun ride.

Mattel pitches perfect new Barbie campaign

Barbie turns 60 years old in 2016, and the creative folks at Mattel are banking on a refreshed marketing campaign to stop years of sliding sales. The hook? Girls can—wait for it—be anything they want to be in life. It’s a common battle cry in commercials that tout sports drinks or tampons, but it’s a completely new play for Barbie. For as long as we can remember, Barbie has always been about buxom beauty. This new angle makes you take notice and leaves you with warm, positive feelings for Mattel and Barbie. The real question, however, is when does a bearded, hipster Ken come out?

Yellow Pages dials up a classic

What’s harder to wrap your head around: the fact that the actors in this 1992 Yellow Pages ad are now in their 30s, or the notion that not-so-long ago we all had enormous yellow phone directories stacked on top of our refrigerators or clogging the entirety of a living-room cabinet? Talk about a business that was blindsided by the digital revolution. Every time we see those completely unnecessary (but thankfully slimmed-down) phone books on our stoops, we shake our heads. Recently, Yellow Pages attempted to freshen its appeal by shortening its name to YP. Perhaps they could take it a step further and just shorten it to Y?

Publix Has the Ingredients for a Real Thanksgiving Tearjerker

It’s not easy to pull off a funny TV commercial (trust us), but heartwarming is a piece of cake: play some soft music and overlay it with the gentle encouragement of a grandfatherly voice, splice together clips of kids and families of all ethnicities and—viola!—you’ve got yourself a Folgers’ commercial. And while it’s completely and undeniably true that the best part of waking up is Folgers in your cup, the second-best part, if you’re anything like us, is the daily opportunity to make a difference in someone’s life. Publix struck a great tone with this Thanksgiving-themed commercial, to the point where you feel inspired by the ad’s conclusion. Yeah! Family! Imperfection! Groceries! Pardon us as we dab our eyes and go find the nearest Publix. Oh, it’s in Clarksville, Tennessee? Schnucks will do.

Sugar, Artificial Flavors and a "Parents" Seal of Approval

Who doesn't love Kool-Aid? Such a simple, affordable sweet treat that refreshes the palette and restores vivid childhood memories. Our Mr. Write swears he spent most of 1988 sporting a red Kool-Aid mustache. What blows our mind is about this ad—aside from the clean cuts—is the notion thatParents magazine gave Kool-Aid a ringing endorsement based on its purity. Yes, nothing says pure quite like artificial flavoring and a cup of sugar. Amazingly, the price of Kool-Aid has only gone up about six cents in 60 years.

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