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Over the years, Visionworks Marketing Group has had plenty to say -- writing explanatory articles and doling out marketing advice for area publications since the late 20th century. Those ancient scribblings from yesteryear can be found here, in our archive. Thanks for stopping by.

COLUMBIA, Mo. – Visionworks Marketing Group, an award-winning advertising and marketing agency, is pleased to announce the addition of two summer interns – Jacqueline LeBlanc and Lyubov Sheremeta – to its staff.

LeBlanc is a senior at the University of Missouri, where she is studying strategic communications at the Reynolds Journalism Institute. At Mizzou, LeBlanc’s studies focus on public relations, as well as sports and entertainment promotions. LeBlanc is minoring in Business, Women and Gender Studies, and English. Her title is “Jacq of Enough Trades.” She will assist with the social media and creative writing efforts at Visionworks.

Sheremeta is a Versailles, Mo., native and a junior at Stephens College, where she is studying Strategic Communications: Design. Sheremeta’s title is “Copy Machine,” as her primary roles this summer will be to design for Visionworks’ drip campaigns, as well as research and writing.

Now in its 21st year of business, Visionworks has developed powerful and effective marketing strategies for clients across multiple platforms. The agency’s core strengths include strategic planning and consulting; branding and creative services; online marketing; audio and video production; and media planning and placement. Owner Lili Vianello leads a diverse team of creative and dedicated professionals who work together to fashion dynamic and engaging messages for clients with interests that range from hyper-local to international.

For more information about Visionworks Marketing Group, contact info@visionworksgroup.com or call 573.449.8567.

LOCAL ASSOCIATE PASTOR LENDS VOICE TO NEW YOUTH MINISTRY BOOK

COLUMBIA—Michael McEntyre, the associate pastor of youth, college and missions at First Baptist Church, is no stranger to citing chapter and verse. Now, he can cite a chapter of his own.

McEntyre contributed a chapter to a book titled “Adoptive Youth Ministry” by Chap Clark, who is considered one of the leading voices in youth ministry. The book was released in January 2016 by Baker Publishing Group.

McEntyre provides his expertise to a chapter titled “Thinking (Practical) Theology.” In his continuing pursuit of a doctorate degree in Youth, Family, and Culture from Fuller Theological Seminary, Clark (a professor and department chair at Fuller) served as the mentor for a group of students that included McEntyre. After working together on a separate project about Practical Theology, Clark invited his protégé to write a chapter for “Adoptive Youth Ministry.”

Reaching youth has always been McEntyre’s focus. Several years ago, he says he plateaued in regard to his youth ministry work. McEntyre sought more education through Fuller Seminary, where he says he’s come to a new understanding of ministry.

“I knew there was more I needed to be doing with my students, I just didn’t know how,” McEntyre says. “Through my work at Fuller I began to understand that a framework of Practical Theology helped me to be more Kingdom-focused yet remain culturally aware of the lives of my students. The chapter in the book is about that realization and the benefits it can bring to ministry.”

“Adoptive Youth Ministry” is available now at Amazon (suggested retail price $34.99).

Founded in 1823, First Baptist Church is a historic, vibrant community of faith located in the heart of downtown Columbia. Michael’s wife, Carol McEntyre, has served as Senior Pastor since 2012. Visit First Baptist Church online at fbc-columbia.org or call 573-449-1149.

Visionworks Marketing Group helps CPS revamp look; (u)Matter poster campaign won international award in 2013

Columbia, MO (March 22, 2016) – Columbia Public Schools and Visionworks Marketing Group received international recognition in 2013 for collaborative efforts on (u)Matter, which is a social-norming initiative for area schoolchildren. Now, a new-and-improved website (umatter.us) pushes that initiative forward, with new resource portals for parents and improved mobile responsiveness.

The website is updated several times weekly with new postings and information about topics that impact students in junior high and high school, such as alcohol use, depression and social media. The campaign seeks to clarify facts about such topics and let Columbia Public Schools’ students know that most kids their age don’t engage in risky behaviors. Parents and students are encouraged to take advantage of this valuable resource.

The (u)Matter poster campaign was created in 2012 and received a Silver Award for Distinction from The Communicator International; the campaign promoted messages about standing up to bullying and being careful about social-media postings.

Celebrating 21 years of business, Visionworks has developed powerful and effective marketing strategies for clients across multiple platforms. The agency’s core competencies include strategic planning and consulting; creative services; audio production; website creati0n and maintenance; and media planning and placement. Owner Lili Vianello leads a dynamic team who crafts engaging messages and strategic plans to make a difference for clients with local, regional, national and international interests.

For more information about Visionworks Marketing Group, contact info@VisionworksGroup.com or call 573.449.8567.

MARKETING FIRM POLISHES ITS ONLINE PRESENCE

COLUMBIA, Missouri—Visionworks Marketing Group, a full-service marketing and advertising agency, has unveiled an updated website, which serves as the company’s online portfolio and resource for prospective clients. Visionworks built the site, which is mobile compatible, and also builds sites for clients.

In 21 years of business, Visionworks Marketing Group has developed powerful and effective marketing strategies for clients across multiple platforms. The agency’s core competencies include strategic planning and consulting; branding and creative services; online marketing; audio and video production; media planning and placement; and website design and hosting.

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