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Over the years, Visionworks Marketing Group has had plenty to say -- writing explanatory articles and doling out marketing advice for area publications since the late 20th century. Those ancient scribblings from yesteryear can be found here, in our archive. Thanks for stopping by.

By Lili Vianello April 30, 2010

The weather is warm and rainy, the flowers are blooming, and the birds are singing. Spring is here, and that means it’s time for spring-cleaning. I’m not asking you to get out your bucket and sponge and start scrubbing, though that is something to think about. The kind of spring-cleaning that I speak of is more about pruning and pulling weeds to make the buds of your business bloom.

In this case, the buds are your employees, and there are two ways to make them bloom. Clean and organize workspaces, and try to improve your office culture through training and team strengthening.

Here at Visionworks, we’ve been focusing our attention on organizing our office. We started by cleaning out things that we don’t need anymore, such as the Apple laptop I purchased in 1991. We’ve been tagging things in storage areas for donating, recycling and keeping. I recommend a color-coded system so anyone can easily distinguish which items are in each category. It’s a lot like pruning a garden. By getting rid of the old pieces, you make room for growth and innovation.

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