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MINNESOTA NATIVE LENDS HER TALENTS TO MARKETING AGENCY

COLUMBIA, Missouri—Visionworks Marketing Group, a full-service marketing and advertising agency, is pleased to announce the addition of Tia Wright to its staff. Wright currently is a junior at the University of Missouri, where she is majoring in business and communication. A native of Chanhassen, Minnesota, Wright helps with the outreach efforts of several mid-Missouri McDonald’s® restaurants. Technically an intern, we call Tia our Girl Friday, as she assists with Visionworks’ social media platforms, project upkeep and more.

In 21 years of business, Visionworks Marketing Group has developed powerful and effective marketing strategies for clients across multiple platforms. The agency’s core competencies include strategic planning and consulting; branding and creative services; online marketing; audio and video production; and media planning and placement.

Columbia agency gets international recognition for graphic design work with First Baptist Church, MoDOT

Columbia, MO – Visionworks Marketing Group has received two 2015 MarCom Awards for graphic design excellence based on work it created on behalf of Missouri Department of Transportation and First Baptist Church.

The work for MoDOT was highlighted by a specially designed St. Louis Taxi marketing campaign with a focus on drunk driving prevention. The “Call A Taxi” campaign was featured on sidewalks, car seat head rests and signage throughout the St. Louis area. The work earned a platinum MarCom award, which is the highest distinction given.

Visionworks also received a gold MarCom award for a brochure it designed in partnership with First Baptist Church. The eye-catching piece unfolds into the shape of a cross and promotes the church’s “Unity Without Uniformity” slogan.

The 2015 MarCom Award competition featured some 6,000 entries from 34 countries to determine the best examples of conceptualization, writing and design of print, visual, audio and web materials and programs.

Celebrating 21 years of business, Visionworks has developed powerful and effective marketing strategies for clients across multiple platforms. The agency’s core competencies include strategic planning and consulting; creative services; audio production; and media planning and placement. Owner Lili Vianello leads a dynamic creative team who crafts engaging messages and strategic plans to make a difference for clients with local, regional, national and international interests.

For more information about Visionworks Marketing Group, contact info@VisionworksGroup.com or call 573.449.8567.

 

COLUMBIA, Mo.—The holiday season can be a stark reminder of what’s missing in the lives of Columbia’s neediest children. One local business is doing its part to make sure that dozens of well-deserving Boone County kids want for nothing, if only for one day.

Sixty children ages 4-8 will experience the generosity of the Christmas spirit beginning at 9 a.m. on Thursday, Dec. 17. The local Massage Envy franchise, owned by Pat and Becky Quinn, has coordinated efforts to gather the kids at Toys R Us, 1901 Bernadette Drive, where each child will be given a $50 gift card and paired with a volunteer to help purchase holiday gifts for themselves. After that, the group will travel by bus to Going Bonkers, 3812 Buttonwood Drive, for complimentary lunch and an afternoon of play.

Rock Bridge High School home-school communicator Joe Collier helped Massage Envy identify the Columbia Public School District’s most at-need kids. He also helped manage last year’s event, which benefited 30 kids. An advocate for kids in social need, Collier says one of the amazing things about last year was that so many kids chose to also get gifts for family and friends.

“This is such a genuine experience,” he says. “Last year, it accomplished exactly what it set out to accomplish. It’s all about helping kids in need. It was really pure, just fantastic.”

To set up media coverage or for more information, please contact Lili Vianello at 573-449-8567 or lili@visionworksgroup.com.

Bell Tolls Visionworks with Dynamic Portfolio

Thursday, 19 November 2015 by

COLUMBIA, Missouri—Visionworks Marketing Group, a full-service marketing and advertising agency, is pleased to announce the addition of Betsy Bell to its staff as a business development specialist. Officially, her title is Creative Angler. Bell, who has a BFA in graphic design from William Woods University, joins Visionworks after successful stints as a graphic designer and publisher of Professional Daym magazine.

In 20-plus years of business, Visionworks Marketing Group has developed powerful and effective marketing strategies for clients across multiple platforms. The agency’s core competencies include strategic planning and consulting; branding and creative services; online marketing; audio and video production; and media planning and placement.

Columbia agency recognized for work with MoDOT

Columbia, MO – Visionworks Marketing Group has received two 2015 Davey Awards for work on behalf of Missouri Department of Transportation from the Academy of Interactive & Visual Arts, an international competition.

The work for MoDOT was highlighted by a specially designed St. Louis Taxi marketing campaign with a focus on drunk driving prevention. The “Call A Taxi” campaign was featured on sidewalks, car seat head rests and signage throughout the St. Louis area.

The 2015 Davey Award competition featured an incredible pool of nearly 4,000 entries, making it the largest and most prestigious award of its kind.

Celebrating 20 years of business, Visionworks has developed powerful and effective marketing strategies for clients across multiple platforms. The agency’s core competencies include strategic planning and consulting; creative services; audio production; and media planning and placement. Owner Lili Vianello leads a dynamic creative team who craft engaging messages and strategic plans to make a difference for clients with local, regional, national and international interests.

For more information about Visionworks Marketing Group, contact info@VisionworksGroup.com or call 573.449.8567.

Local Teens to Experience Night of Homelessness

Thursday, 17 September 2015 by

INTERFAITH EFFORT RAISES MONEY, AWARENESS FOR WARM CAUSE

COLUMBIA, Mo.—First Baptist Church of Columbia will host a fundraising event beginning Sunday, Sept. 27 to benefit Room at the Inn, a community-based effort to provide shelter and blankets for those in need during extremely cold winter nights.

“Night Under the Stars” is geared toward youth and college students; its purpose is to expose the effects of poverty and homelessness in our community. Students have the opportunity to eat dinner at a mock soup kitchen, learn from people who were formerly homeless and sleep in a simulated shelter.

Now in its seventh year, Room at the Inn is an interfaith initiative that grants a warm night’s stay to those in Columbia who have nowhere else to turn. Two years ago, First Baptist Church Youth Pastor Michael McEntyre learned that teenagers who wanted an opportunity to help out at Room at the Inn were unable to do so; you have to be 18 years old to serve. McEntyre wanted to get youth involved and engaged, and “Night Under the Stars” was born. In 2014, the event raised $1,000 for Room at the Inn.

The event starts at 4 p.m. Sunday, Sept. 27 and runs through 9 a.m. Monday, Sept. 28 at First Baptist Church, 1112 E. Broadway. Participants will travel to various locations within walking distance of the church as part of the experience.

Founded in 1823, First Baptist Church is a historic, vibrant community of faith located in the heart of downtown Columbia. Carol McEntyre has served as Pastor since 2012. Visit First Baptist Church online at fbc-columbia.org or call 573-449-1149.

ARCHIVE

Over the years, Visionworks Marketing Group has had plenty to say -- writing explanatory articles and doling out marketing advice for area publications since the late 20th century. Those ancient scribblings from yesteryear can be found here, in our archive. Thanks for stopping by.

By Lili Vianello April 30, 2010

The weather is warm and rainy, the flowers are blooming, and the birds are singing. Spring is here, and that means it’s time for spring-cleaning. I’m not asking you to get out your bucket and sponge and start scrubbing, though that is something to think about. The kind of spring-cleaning that I speak of is more about pruning and pulling weeds to make the buds of your business bloom.

In this case, the buds are your employees, and there are two ways to make them bloom. Clean and organize workspaces, and try to improve your office culture through training and team strengthening.

Here at Visionworks, we’ve been focusing our attention on organizing our office. We started by cleaning out things that we don’t need anymore, such as the Apple laptop I purchased in 1991. We’ve been tagging things in storage areas for donating, recycling and keeping. I recommend a color-coded system so anyone can easily distinguish which items are in each category. It’s a lot like pruning a garden. By getting rid of the old pieces, you make room for growth and innovation.

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