Some things in life don’t have extended expiration dates. Fresh raspberries. Taylor Swift’s romantic relationships. Websites. Yes, unfortunately, the biggest window into your business must be updated regularly and ultimately replaced every few years. It’s true—what...
Chances are, you’ve used a search engine before. Whether looking for a new pizza joint to try out or researching the best carpet installer in town, most people understand the concept of an internet search via Google, Bing, etc. But what goes on behind the scenes to...
What does branding really mean? Is it your logo, colors or the language you use? Is it the ad campaign you are currently running or the slogan you’ve utilized for years? According to Rob Frankel, branding expert with Frankel & Anderson, Inc., branding is more than...
