LOOKING BACKWARD CAN MAKE THE ROAD AHEAD EASIER TO NAVIGATE Fourth quarter will soon be upon us, which means it is time to start reviewing the marketing of the current year and making plans for the year to come. This is especially true for marketing, since preliminary...
ANALYTICS HAVE BECOME AN INDESPENSIBLE ASPECT OF MARKETING Consider this: spending on marketing analytics—broadly defined as quantitative data about customer behavior and marketplace activities—is expected to skyrocket from 4.6% to 22% of marketing budgets by the year...
ENTICE ONLINE ENGAGEMENT BY MAKING IT WORTH THEIR WHILE A newsletters (ahem) can be a valuable part of an organization’s overall marketing plan. It portrays confidence, competence and relevance. But few people jump to sign up for a newsletter; the specter of...
GROW YOUR BUSINESS WITH ONE SIMPLE QUESTION Does your mouth suddenly go dry at the thought of asking your clients and vendors for a—gasp!—referral? Perhaps you don’t want to be rejected after asking, or maybe you assume your connections already recommend you in their...
Some things in life don’t have extended expiration dates. Fresh raspberries. Taylor Swift’s romantic relationships. Websites. Yes, unfortunately, the biggest window into your business must be updated regularly and ultimately replaced every few years. It’s true—what...
Chances are, you’ve used a search engine before. Whether looking for a new pizza joint to try out or researching the best carpet installer in town, most people understand the concept of an internet search via Google, Bing, etc. But what goes on behind the scenes to...
