The numbers
Perhaps you’re still not convinced of the power of an effective direct mail campaign. These stats show that direct mail is still a great tool used to build business. In fact, it may be one of the most useful tools for small businesses. You will never wonder if direct mail is dead after seeing these numbers and working with us.
- Direct mail has a 29% return on investment
- 73% of American consumers say they prefer being contacted by a brand via direct mail
- 42% of direct mail recipients either read or skim the mail they get
Who uses direct mail?
Everybody. A direct mail campaign is still one of the most effective ways to reach local consumers. In fact, according to the USPS, 77% of people sort through their mail immediately upon pulling it from their mailboxes. (msp.com)
What is direct mail?
Direct mail is any form of promotional letter, card or item sent through the physical mail from a business to a customer. Also, local businesses who have an offer or coupon have a distinct advantage in the mail space and should strongly consider a direct mail campaign.
The two types
of direct mail
Saturation
Saturation mailing is a strategy targeting an entire area. Saturation mailing is best used for companies that offer goods or services. It is also perfect for drawing large crowds to an event or grand opening.
Targeted
Targeted mailing is a direct mail strategy that sends to a specific audience. A list can be acquired from a broker or created in-house based on your particular demographics.
The main reason for using the targeted mailing strategy is to make sure your pieces are delivered to the exact client you want your business to contact.
The USPS offers a targeted mailing called EDDM (Every Door Direct Mail) that targets a specific zip code or postal route to ensure the right customers are seeing your advertising. Click here to see the guidelines for EDDM and find out if it is right for you.
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