Email Marketing Statistics
73% of millennials prefer communications from businesses to come via email
59% of respondents say marketing emails influence their purchase decisions
80% of business professionals believe that email marketing increases customer retention
Consistent email marketing is a great tool when trying to keep in contact and acquire new customers. 81% of small business owners use email as their primary customer acquisition channel.
The Pros and Cons of Email Newsletters
By sending email newsletters on a regular basis, and making sure the content is quality, your consumers begin to look forward to them.
They expect great content and begin to associate your brand with positive feelings and general recognition of your brand.
Newsletters generally contain the most popular, previously published, content from a business.
If your business is just starting an email newsletter or blog, this is a great chance to start to build your library of articles or blog posts.
The amount of information you can fit into an email newsletter allows you to vary the type of content you include.
You can include blog posts, articles, video, links to related posts, links to surveys, etc.
Use all of these types of content to your advantage to captivate your consumers and convert others into leads.
Tracking Results and Engagement
One of the best things about the digital space, in general, is the ability to track the results of a campaign or advertisement.
Email newsletters are able to track who has been clicking on which links, who has been sharing and who been unsubscribing entirely.
This makes it easy for a business to target and sell to the perfect customer.
In order to have an effective newsletter, it needs to be done correctly. This includes proper research, execution and tracking of results.
Unfortunately, doing a newsletter correctly takes time, something most business owners don’t have.
Without a professional, and proper resources, an email newsletter can go from a great way to generate sales to a waste of time and effort for a business owner.
Designing a newsletter can be a daunting task. There is a hierarchy to consider, as well as a fair amount of font, color and aesthetic choices to make.
This can make or break the audience of a newsletter and should not be left to an amateur. As long as your business has a professional laying out your newsletter, this shouldn’t be an issue.
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