Simply declaring that traditional marketing is not dead will never be enough to prove its effectiveness. However, these stats show that people still need and crave a relationship with businesses in the real world. A business needs to use all of the resources at its disposal to find its most qualified consumers.
What is traditional marketing?
Traditional marketing consists of all the marketing your business does in the real world. It can include direct mail postcards, television, radio, print ads and many others. Many people ask if digital marketing will replace traditional marketing and the answer is simply no. What they should be asking (and what we have the answer to) is how can their traditional and digital efforts work together to better their business?
Branding is about more than having a nice looking logo. A company’s brand should be a reflected in its color choices, tone of voice, uniforms, customer experience, general culture and more.
Radio advertising and television advertising may seem out of date, but they are actually an incredible way to reach a targeted audience. In fact, around 90% of American adults listen to the radio every week! (statista.com)
A direct mail campaign is still one of the most effective ways to reach your local consumers. In fact, according to the USPS, 77% of people sort through their mail immediately upon pulling it from their mailboxes. (msp.com)
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