VIDEO MARKETING Statistics

%

66% of consumers prefer watching a video to reading about a product.

%

More than 55% of shoppers use online video while actually shopping in a store.

%

93% of marketers say they’ve landed a new customer thanks to a video.

Oberlo and Optinmonster

Video Advertising

Video creation has become essential to your business’s marketing efforts. In fact, 81% of businesses use video as a marketing tool — up from 63% over the last year.

OUR PROCESS for CREATING VIDEOS

There are many video platforms, each with their own personality and style of content. Video is effective across the board, but there is nuance with each. Our team will craft a video from concept to final product to best fit your goals AND the sensibilities of any platform.

PRE-PRODUCTION

Strategy

How are you going to use your video? Understanding of the medium, your product or service, and the communication goals are crucial for success. Knowing distribution channels in advance informs the creative.

Concept

Our social media team brainstorms ideas designed to separate your brand from the rest of the noise. Ideas are shared with the production team, weighing for feasibility, practicality, timeline and budget. Whether the goal is sales, brand awareness or something more specific, our goal is to accomplish them and showcase your organization in style.

Writing

Our writing step is really numerous steps all rolled into one. There are multiple rounds of writing, editing and approvals. Our goal may be a finished script or merely a proof of concept. Either way, our creative teams, account management and supervisors all give input before a draft ever gets sent to the client. These watchdogs look for consistency of brand and message. Are objectives being addressed? Will this script work? When we’re happy with it, we get you, the client, involved. Client engagement is very important to us. We make sure your voice is heard and incorporate your feedback into our creative efforts.

Casting

So, we have a script, but where is the talent? Casting could mean using talent in-house with the agency. It could also mean using some of your staff. In some cases, paid professionals are required. Our production team shoulders the responsibility of casting your video. This is something that can occupy a lot of your time if you don’t know where to look and can really make a difference in quality.

Scheduling

A location, shoot date and “call to set” shoot time will be arranged. This takes organizational skill, to bring all the necessary parts together in the same place at the same time. It may sound simple, but if you have ever scheduled a shoot, you know just how difficult this can be.

PRODUCTION

Location and Team Management

The video team will arrive at the determined location and begin to wander around aimlessly. Not really, but unless our team and director organize the set or location, production will be extremely inefficient. Actors, writers, clients and whoever else is on set need this leadership to finish a shoot in a timely fashion. This is far more important than most realize for ROI.

Creative Direction

This may be the most important part of the production process. A trained eye who is familiar with both the medium and the client’s vision is vital to the video being successful. Giving notes to the actors, adjusting the lighting or location and even making adjustments to the script itself might be necessary during the course of a shoot. A video shoot without an experienced director may become completely useless because of a simple mistake that could have been avoided.

Talent Release

When using actors, or any on-screen participants, we require a talent release form. This tool protects the client and producers from lawsuits or from not being able to use a particular part of the footage.

POST-PRODUCTION

Editing

Editing the video footage and mixing the sound almost always involves the largest time investment. Writing and shooting are ingredients, but the cake is made in the editing room. Even if a video shoot is very short, a professional puts many hours into editing and polishing.

Approval

Like the script, the video goes through our internal approval process, which includes the president of the company herself! Then, it is sent to you to make certain you get what you’re wanting.

Strategy

We offer a variety of suggestions for your completed video. This includes when to use it, in which markets or platforms, how often it should be used and more.

CONTACT US TODAY!

We are always looking for new partners. Call us today to see if we’re a good fit and can help you business like we have for so many others.