The Numbers Don’t Lie

Aug 9, 2017 | Blog

ANALYTICS HAVE BECOME AN INDESPENSIBLE ASPECT OF MARKETING Consider this: spending on marketing analytics—broadly defined as quantitative data about customer behavior and marketplace activities—is expected to skyrocket from 4.6% to 22% of marketing budgets by the year...

Give, and Thou Shalt Receive

Jul 19, 2017 | Blog

ENTICE ONLINE ENGAGEMENT BY MAKING IT WORTH THEIR WHILE A newsletters (ahem) can be a valuable part of an organization’s overall marketing plan. It portrays confidence, competence and relevance. But few people jump to sign up for a newsletter; the specter of...

Learn how to ask for referrals

Jun 15, 2017 | Blog

GROW YOUR BUSINESS WITH ONE SIMPLE QUESTION Does your mouth suddenly go dry at the thought of asking your clients and vendors for a—gasp!—referral? Perhaps you don’t want to be rejected after asking, or maybe you assume your connections already recommend you in their...